Publications -> Conference Papers

Usability Analysis of the Novel Functions to Assist the Senior Customers in Online Shopping


Authors: X. Yu, L. Meng, X. Tian, S. Fauvel, B. Huang, Y. Guan, Z. Shen, C. Miao, and C. Leung
Title: Usability Analysis of the Novel Functions to Assist the Senior Customers in Online Shopping
Abstract: Online shopping provides a convenient and diverse shopping experience. However, elderly customers are unable to leverage such benefits due to their age-related impairments or lack of computer knowledges. To solve this problem, we extend our previous e-commerce website design with novel assistance functions including multimodal search and personalized speech feedback. In this paper, we evaluated the usability of these functions through a phenomenography based qualitative study. From the results, we found out several biases which affect senior users’ interaction with the assistance functions. Firstly, there is a gap between the icon metaphor and the senior users’ real world experience. Secondly, consistency is more important than flexibility in e-commerce website design for the elderly. Thirdly, senior users tend to show less interest to explore the website than younger ones. These findings and considerations will guide us in the following rounds of age-friendly assistance function designs to improve the senior user’s online shopping experience.
Keywords: E-commerce; Multimodal search; Speech feedback; Age-friendly; Usability
Conference Name: 20th International Conference on Human-Computer Interaction (HCII'18)
Location: Las Vegas, USA
Publisher: Springer
Year: 2018
Accepted PDF File: Usability_Analysis_of_the_Novel_Functions_to_Assist_the_Senior_Customers_in_Online_Shopping_accepted.pdf
Permanent Link: https://doi.org/10.1007/978-3-319-91521-0_14
Reference: X. Yu, L. Meng, X. Tian, S. Fauvel, B. Huang, Y. Guan, Z. Shen, C. Miao, and C. Leung, “Usability analysis of the novel functions to assist the senior customers in online shopping,” in Proceedings of the 20th International Conference on Human-Computer Interaction (HCII’18). Springer, July 2018, pp. 173–185.
bibtex: 
@inproceedings{LILY-c152, 
    author = {Yu, Xinjia and Meng, Lei and Tian, Xiaohai and Fauvel, Simon and Huang, Bo and Guan, Yunqing and Shen, Zhiqi and Miao, Chunyan and Leung, Cyril},
    title  = {Usability Analysis of the Novel Functions to Assist the Senior Customers in Online Shopping},  
    booktitle = {Proceedings of the 20th International Conference on Human-Computer Interaction (HCII'18)}, 
    year  = {2018}, 
    month = {July}, 
    pages = {173-185}, 
    location = {Las Vegas, USA},
    publisher = {Springer},
 }