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Role Fulfilment Model for Motivating Participation in Mundane Crowdsourcing Tasks


Authors: X. Yu, C. Miao, C. Leung, and C. T. Salmon
Title: Role Fulfilment Model for Motivating Participation in Mundane Crowdsourcing Tasks
Abstract: Some of the major problems lead to the failure of crowdsourcing, like low response rate and unqualified submission, are related directly to the participants’ lack of motivation. However, it is not well understood how incentives influence crowdsourcing participation. This paper proposes a role fulfilment model from a sociological perspective to understand motivation in crowdsourcing. According to the requesters’ expectation, the participants should take the roles of workers. It means that they should respond effectively in a satisfied quality with serious attitude towards the tasks. However, especially for mundane crowdsourcing tasks, the participants are less likely to take ownership of the tasks. Based on the related role requirements of fun, reward and killing time, they will be less likely to treat tasks seriously. To resolve the role conflict, the proposed role fulfillment model helps participants feel more involved in a close- knit task oriented group. The experiment results support that such an approach can enhance the participants’ motivation in crowdsourcing.
Keywords: Role theory; Role fulfilment model; Crowdsourcing
Journal Name: International Journal of Information Technology, vol. 22, no. 2
Publisher: Singapore Computer Society
Year: 2016
Accepted PDF File: Role_Fulfilment_Model_for_Motivating_Participation_in_Mundane_Crowdsourcing_Tasks_accepted.pdf
Permanent Link: http://www.intjit.org/journal/download/down.php?file=/22/2/222_3.pdf
Reference: X. Yu, C. Miao, C. Leung, and C. T. Salmon, “Role fulfilment model for motivating participation in mundane crowdsourcing tasks,” International Journal of Information Technology, vol. 22, no. 2, pp. 1–18, 2016.
bibtex: 
@article{LILY-j21,
   author	= {Yu, Xinjia and Miao, Chunyan and Leung, Cyril and Salmon, Charles T.}, 
   title	= {Role Fulfilment Model for Motivating Participation in Mundane Crowdsourcing Tasks}, 
   journal	= {International Journal of Information Technology}, 
   year		= {2016},  
   volume	= {22}, 
   number	= {2}, 
   pages	= {1-18},
   publisher 	= {Singapore Computer Society}, 
}